Training Courses

Defining a Digital Marketing Strategy

Two Day Course

Overview

Digital marketing is now an indispensable part of any business marketing strategy. This course will equip you with the confidence, tools and techniques to design and build the right digital marketing strategy for your business or organisation.

This course is offered as a private course to enable you to focus exclusively on your own business. By the end of the course you will have a full understanding of how you can harness digital marketing and you will have created a digital marketing strategy for your business. You need no previous experience to attend this course.

  • Private Courses

    One to one tuition or a private group with just your colleagues. Your choice of duration, content and location. We can train at one of our centres or onsite with you wherever you are located.

    We offer a free consultation service to help work out every detail and build the perfect course for you.

    From £499 + VAT

    Get A Free Consultation & Quote

Course Outline

  • Introduction
    • Digital media marketing - the difference betwen marketing through digital media and traditional channels
    • The different between digital marketing and social media channels

    Defining your goals
    • Assessing your current B2B and B2C activity
    • Defining your digital media goals - establishing clear and measurable goals in lead generation, sales, brand awareness, relationship building, marketing and customer service
    • Listening to your existing and potential customers
    • Social media workflows: awareness, landscape, database, capture

    Websites
    • What is the role of your website
    - lead generation?
    - sales?
    - branding?
    - promotion?
    - all four?
    • Analysing areas of success and weakness on your website
    • Looking at how online visitors use your site
    • Setting goals for your website performance
    • Costs and resource considerations

    SEO Marketing
    • Paid searches and natural searches
    • Selling a product or service online
    • Natural SEO - advantages vs costs
    • Pay Per Click - advantages vs costs
    • What is the optimum PPC/SEO marketing mix for your company?
    • Working within a budget
    • Optimising your website for maximum results
  • Email marketing
    • Email marketing principles - the role of Email Service Providers
    • Designing email marketing campaigns
    • Defining your email goals and measuring success
    • Increasing the number of emails opened and click through rates
    • Legal requirements of emailshots

    Social media marketing
    • Statistics and demographics of different social media channels
    • Company social media success stories
    • Assessing the potential of Twitter in your digital marketing strategy
    • Assessing the potential of Facebook in your digital marketing strategy
    • Assessing the potential of LinkedIn in your digital marketing strategy
    • Assessing the potential of YouTube in your digital marketing strategy
    • Blogging - benefits vs costs
    • Creating a strategic approach for social media for your company

    Mobile marketing and Apps
    • The growth of the mobile landscape
    • The use of Apps as a marketing tool
    • Using Apps as a service tool

    Writing a Digital Media Strategy for your company
    • Cost vs return for different digital channels
    • Maximising your budget and your resources
    • How to measure return on investment
    • Using Google Analytics to monitor your brand online

    Questions and answers
Experience + Flexibility

We know training inside out. We can advise you on all the options to make sure you get the best possible course.

Tell us you need to cancel 5 working days before your course and there’s no charge. Great for your peace of mind.

Our trainers bring their years of industry experience into the classroom. You'll leave confident and prepared.

The smallest class size in the industry. More one on one time with the trainer and a less intimidating group size.

Tell us which you use and it'll be booted up and waiting with the latest software when you arrive.

We provide a lovely onsite lunch so you can relax. We can cater for any dietary requirement with no fuss.

Comfort + Location
Reputation + Feedback

Our Clients


We've worked very hard over the last 20 years to grow our business through personal recommendations.

When you attend a course we ask you to tell us how it went. We use your feedback to help us improve our courses.

We publish all our customer satisfaction stats live on our site (good or bad) because we want everyone to know just how highly you rate us every day, every week and every year.

We know that choosing the best course can be difficult, maybe the thoughts of the 10471 other clients we've asked will give you the inspiration to join us too.

The most recent comments from attendees of our courses are shown below. We reckon they will give you a pretty good indication of how they think we perform.

  Client Ratings

Attendees surveyed10471
  Trainer Knowledge9.8 / 10
  Trainer Materials9.6 / 10
  Trainer Preparation9.8 / 10
  Overall Trainer Score9.7 / 10
  Centre Lunch9.6 / 10
  Centre Staff9.9 / 10
  Overall Centre Score9.7 / 10
  Overall Experience9.6 / 10
  % Who Would Recommend Us99.7%

  Recent Feedback


"The environment was excellent for smaller groups. The trainer was extremely knowledgeable and approachable."

"Providing a general overview of feature writing as a craft and how to write more effectively, concisely and with impact."

"Good knowledge from trainers and good mixture of discussion and individual working. Small groups so good level of attention. "

"Everything was efficient, clear and organised. "

"Interesting course, kept me interested throughout the day, plenty of notes to take back to office and put into practice. "

"Great blend of expertise, thoughtful examples and practical advice that I can and apply in day to day work. "

"really great at breaking down the information and providing it in a way that was easy to digest, Piers was really knowledgable and super friendly!"

"V welcoming and lovely work space"

"the course really helped me to be able to critically analyse infographics and translate that ability to my own process of creating infographics. I found it helpful when we looked through examples of good and bad infographics at the start and then to put into practise how to create our own in a step-by-step process first in twos and then individually."

"Your Microsoft Word Introduction Course was well presented with a very helpful tutor. Thankyou."

"Provided clear, concise examples which were relevant to each topic, and the trainer was very knowledgeable."

"All was great. Well done and thank you. Really enjoyed the 2 days training."

"Everything was excellent, everyone very friendly and helpful. Instructor endlessly patient."

"Everything! VIcky is a great instructor! She is extremely approachable and knowledgeable. Great course. "

"Pretty much everything! The examples were good and Vicki was very knowledgeable, helpful and very approachable! "

"Making the course accessible. Being positive, patient and very very helpful."

"Overall very good."

"Effective timetable, good break lengths to keep concentration and stimulation"

"Course was led at a very good speed, excellent tuition. Lunch very good."

"Took us through at a good steady pace and gave us lovely examples to practice with. Very approachable and knowledgeable trainer. "

"Overall no complaints"

"I thought the course was very good and generally well paced given it was a mixed group. "

"The food and the environment was very good."

"Really knowledgeable trainer who was able to offer some real world advice and experience. "

"Everything was really well organised, friendly and approachable, useful course."

"Nice learning environment."

"Lots of varied examples "

"Trainer was very knowledgable. Very helpful examples I could now use for my work!"

"Very patient and knowledgeable - a very good experience! "

"Good environment, very friendly staff"