Design Brief

• Understanding the design process

• How to communicate what you have created

• Creativity and context - What you actually need to know to push great work out into the world

• Improving your visual skills and exploring different ways of seeing

Composition

• What it means to have a well composed piece of work

• Design Principles:

• Form & Space

• Figure & Ground

• Gestalt Psychology

• Symmetry/Asymmetry

• Layout Principles

Branding

• Brand Guidelines

• Understanding the difference between logos and logotypes

• How to use brand guidelines to create inspiring work

Imagery

• When to use illustration or photography

• Visual Storytelling

• Where to buy images from

• A bit about copyright

Typography

• Font families and how they work

• Basics of font makeup (serif/non serif and styles of font)

• Which fonts pair well together and which fonts to avoid

• Where and how to buy fonts

• Crucial tips on how to use typography in your work

• Optimum text point sizes for different viewing platforms

Colour Theory

• Choosing colours that work well together

• Understanding the difference between screen and print colours

• Why colour is important

• How to restrict a colour palette

Resources & Further Learning

• Useful websites

• Podcasts

• Further Reading

Questions and answers