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Writing Press Releases | Training Course

Write compelling press releases that capture journalists' attention and get media coverage.
Learn to craft press releases that build credibility and raise your company's profile.

JOURNALISM EXPERTS | WRITING TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £249 + VAT save £150
London Bridge £279 + VAT save £120
Online £279 + VAT save £120
London Bridge £399 + VAT
Online £399 + VAT
London Bridge £399 + VAT
Online £399 + VAT

Writing Press Releases | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • How to structure a press release
  • Crafting newsworthy and engaging headlines
  • Targeting the right publications
  • Building valuable press contacts and relationships
  • Essential tips for successful media coverage
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.9 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 208 reviews

How the press works and why they need PR

• The structure of modern media

• PR vs advertising

• What are the advantages of PR?

• Examples of effective press releases

• Understanding common media terminology

What is the press looking for?

• What makes a press release newsworthy?

• Which publications to target and when to target them

• Paper press releases and digital press releases

Writing press releases

• Following a standard press release outline

• Getting the timing right

• Writing a good lead paragraph

• Writing the body of a press release

• The recap

• Structuring a press release to make information easily accessible

Content

• Selecting newsworthy information

• Writing attention-grabbing headlines

• Presenting facts

• Adding a human interest element

• How to dilute negative information

• Using photographs effectively

Understanding your target audience

• Tailoring your press release to your audience

What makes a successful press release?

• Ten tips to increase media coverage

• The press release checklist

Building press contacts

• The importance of one-to-one relationships

• Useful resources

Questions and answers

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"Friendly, knowledgeable and very flexible to the learning style and pace of the student!"
Arden Strategies
28th March - Writing Press Releases

Latest Reviews
Writing Press Releases
"Great day, trainer was friendly, knowledgable and approachable. I'm leaving with lots more insight and a really helpful toolkit. Great lunch too!"
Southern Housing
  • 31st January
Writing Press Releases
"The day was well organised and really enjoyable. Gaby was an excellent trainer and was very engaging. I would definitely return again for more training."
Southern Housing
  • 31st January
Writing Press Releases
"Such a great location, easy to find as I am not from London. The staff were so welcoming, loved the set up and the breakfast, lunch and tea and coffee was a perfect touch. Loved being able to go for a nice walk outside on lunch. Love the course, the leader was so knowledgable and loved how interactive it was taking regular breaks and always taking the time to explain and answer questions. Would love to come back again!"
Grafton International
  • 17th August