Back
Responsive image

Writing Internal Publications | Training Course

Good internal communication is an essential part of any successful business strategy.
Learn to write interesting articles and newsletters that will keep your colleagues engaged.

COMMUNICATION EXPERTS | WRITING TRAINING | SMALL COURSE SIZES | LONDON & LIVE ONLINE

  Course Dates Venue   Price  
Online £249 + VAT save £150
Online £279 + VAT save £120
London Bridge £399 + VAT
Online £399 + VAT

Writing Internal Publications | Training Course

Course Takeaways
Course Info

Course Offering

Course Takeaways
Takeaways

What will I learn?

  • Importance of engaging company news
  • Selecting appropriate style and tone
  • Making internal news interesting
  • Designing newsletters with a compelling layout
  • Encouraging reader feedback
  • Free digital course assets
  • Free post-course helpdesk support
Course Takeaways
Learner Reviews

How good is the course?

  • Average Score 4.8 out of 5
  • Delicious lunch provided
  • Certificate of Achievement
  • 44 reviews

Introduction

• The importance of company news

• What do people actually want to read?

Style and tone

• What is the primary message?

• Formal vs informal newsletters

• Selecting a style and tone

• Creating eye catching headlines

Industry and company news

• Making internal news interesting, relevant and readable

• Potential news ideas - awards, diary events, industry trends, appointments

• Making information come alive

Feature writing

• Choosing topics for features

• How to structure features

• Keeping features on-message

Reporting on company events

• What to include and what to exclude

• The importance of photography

• Using photos to increase your readership

• Reporting on events

• Using interviews and quotes

• Involving your audience

Writing newsletters

• Deciding the look and feel of your newsletters

• Prioritising news and information for your readers

• Getting the right balance between industry news, company news, features and interviews in your newsletters

• Regular columns

• Encouraging feedback and involvement from readers

Feedback

• Measuring reader response

• Measuring how successful your communication has been

Questions and answers

You Might Like These Too

Feature Writing Intro

from £ + VAT

2 day course
Learn the essential writing and research skills to become a professional feature writer.

Understand the preparation and workflow required to keep your editor happy.

  • Constructing feature articles effectively
    Generating engaging feature subjects
    Grammar, style, and sentence construction
    How to structure a captivating feature
    Interview techniques for compelling quotes

Good Grammar and Punctuation

from £279 + VAT

1 day course
This course is ideal for anyone who feels their written work sometimes lets them down.

Master the correct use of English grammar and accurate punctuation.

  • Mastering sentence construction
    Understanding punctuation rules
    Crafting sentences and paragraphs
    Using different tenses
    Nailing apostrophes and plurals

Creative Writing For Business

from £249 + VAT

1 day course
Ideal for anyone who wants to bring greater creativity to their business writing.

Learn effective writing techniques that make your words jump off the page.

  • Using personality and tone of voice
    Generate creative ideas
    Writing for your audience
    Grabbing your audience's attention
    Creative headlines and intros


"Helen was very knowledgeable and helpful and was able to tailor her feedback on my own examples of writing. Thank you."
Crown Prosecution Service
26th November - Writing Internal Publications

Latest Reviews
Writing Internal Publications
"Small group, very knowledgeable tutor, good facilities"
Stanhope Plc
  • 22nd October
Writing Internal Publications
"Very interesting day, I like the small class, more tailored approach as we talked about challenges the I face and the trainer came up with suggestions."
Purcell
  • 22nd October
Writing Internal Publications
"Small class sizes meant we had the opportunity to share examples and ask for advice on specific challenges in our workplace. This is a massive benefit, as I've attended content courses with over 20 attendees before but found this worked much better."
Ipsos
  • 22nd October